Stark, once again at San Siro for the
Milan-Inter Derby
A grandiose video multi-projection created for
the Milan-Inter derby covered the exterior of the San Siro stadium and the
interior structures as well.
After the first, historic Inter-Milan Derby in
2003, the Stark philosophy of integrating video and architectural projections has
once again been confirmed as the winning solution for achieving the greatest
degree of spectacularity.
Adidas has chosen the Milan team to promote the
new 'adidas is all in' advertising campaign. With 10,000 square meters of
images, this was one of the largest architectural projections ever attempted on
an international level on the exterior of a stadium.
Multivision designer Paolo Buroni contributed
to the project with his impressive international experience in large scale
events for sports.
