RCR – Cristalleria Italiana

On the occasion of Ambiente 2025, the world’s leading consumer goods trade fair, Stark helped transform the RCR Cristalleria Italiana exhibition space into a unique narrative ecosystem, seamlessly blending the solidity of Made in Italy crystal with the ethereal nature of digital dreams.

The project pushed the traditional boundaries of trade fair booth design, offering visitors a breathtaking scenography of hot-air balloons floating across a digital sky. This was complemented by an immersive experience using state-of-the-art VR headsets, transporting guests on a captivating panoramic flight that brought the brand’s vision to life through a sensory journey.