Esinplast – BAU 2025

At the heart of BAU 2025—Europe’s premier showcase for architecture and construction—Stark transformed the Esinplast stand into a vibrant digital ecosystem. Moving beyond a conventional product display, the installation created a space where the tangibility of design merged seamlessly with the fluidity of light.

The centerpiece of the project was the Stark ImageWall system, a cutting-edge technological surface that dissolved the barriers between visitor and product. The environment was no longer static; it evolved in harmony with the audience’s movements, leaving an indelible mark of the brand’s identity on the visual memory of every guest.