Interno Marche

Interno Marche is the result of a project to transform a landmark site in Tolentino, symbolizing the city’s development in the last century.

The boutique hotel is located within Villa Gabrielli, a late Liberty-era gem that in the 1920s housed the workshop and residence of entrepreneur Nazareno Gabrielli, founder of the iconic Italian fashion brand, and later became the production headquarters of Poltrona Frau and the residence of Franco Moschini, the brand’s entrepreneur.

The significance of this history remains intact thanks to Interno Marche’s intervention, which thoughtfully and respectfully reimagined these spaces, blending hospitality and design, comfort and culture.

Each room holds its own identity and atmosphere, as every room is dedicated to an architect or designer connected to Franco Moschini’s world.

Within these carefully designed spaces, Stark created unique artistic installations, integrating its innovative technologies seamlessly with the environment.

The relax room was transformed into an oasis of tranquillity, featuring captivating projections of natural landscapes that enrich the atmosphere with serenity.

In the lounge, an art installation comes to life through the use of the Stark Screen with no frame and a matte surface, creating a sophisticated and refined visual effect.

Even the space behind the elevator was transformed into a creative projection area, offering an element of surprise and charm as guests travel upward.

Finally, the Stark Mirror found its ideal spot in the multifunctional room, adding elegance with a multimedia station and innovative design.

Each installation was created using content inspired by the scenography designed for events by the Design Terrae association, establishing a perfect link between art, technology, and design.