IQOS

IQOS: A FUTURISTIC FUORISALONE IN VIA TORTONA

During the Fuorisalone 2023, inside the Embassy in Milan’s iconic and vibrant via Tortona, Stark collaborated with Iqos on an event dedicated to the new IQOS ILUMA PRIME line.

Large mockups of the new products were installed inside the location, becoming the protagonists of the virtual and evocative setting created thanks to Stark projection Systems.

The transformation of the environment and the lines of the buildings inspired by IQOS ILUMA PRIME, show a new reality that is born thanks to those who have chosen the change with IQOS. In the futuristic and immersive ambience of the dynamic Stark projections, the guest is invited to take a step into the city of the future.