For the Monini installation, visual designer Paolo Buroni created an effect that highlights the ‘oil’ material before the product.
The concept was developed with a ‘light sculpture‘ in mind, where matter is alive and in motion.
The next step was that of interactivity, which allows matter to enter into a ‘relationship with the observer’. The result is a large moving effect that opens up as viewers pass by and shows the Monini world in a spectacular 3D game.
An interactive image wall of more than 9 square metres of very high definition that represents a novelty in the world of communication.
Alternating with the interactive oil, the Monini institutional video appears, also made in two levels to highlight the quality of the brand and the company’s sensitivity to the environment, which is an integral part of the product’s uniqueness.