Open House Celada

For the first time in this industry, Celada offered its customers an immersive experience into its world, its roots and the history of machine tools.

In a dedicated room, visitors were able to enjoy a different and surprising experience, almost floating through the history of Italy, from the post-war period to the present day, through a journey towards the innovation of a sector that is undergoing a revolution in content and language.

Celada was able to combine this innovative digital technological experience with a set-up that offered visitors the chance to admire and touch sophisticated, state-of-the-art machine tools, without neglecting the direct contact between visitors and technical experts, always ready to discuss and share.