Rome BMW

The new Mini models were unveiled during an evening of ‘Spatial’ multi-image projections by multi-image designer Paolo Buroni, who used his innovative technology to create three immense architectural choreographies on a space of over 2000 square metres.

Stark, for the BMW Italia presentation gala, created a project centred on multi-image architectural projections to create a setting in which the spectator is totally immersed in the images.

To make this multimedia event truly special, three separate multi-vision architecture shows were created and projected onto three large buildings surrounding the venue.

The event took place in Rome in the large area offered by the ISA (Institute of Fire Prevention) where Stark multi-projection systems were installed.