Vans

outdoor experience for vans mte campaign

At the Vans Stores in Milan and in London, for the launch of a new line of products MTE suitable to be worn in winter time, Stark developed an immersive and interactive experience.

Inside these locations it’s been created a real winter atmosphere to project the guests directly in the cold season with all these sensations and desires to wear the warm Vans MTE line’s accessories.

The interiors have been renovated to become a snowy forest: the guests, just by passing close, were able to transform the environment and give life to the woods with interactive ambient sounds.